In the era of fragmented mobile Internet, users have become scattered. With the changing situation of PC market, people's demand for desktop products has been gradually reduced. As a high-quality e-commerce platform, Jingdong insists on developing new products for the brand through Jingdong empowerment to align the brand with the market demand, so as to improve consumer satisfaction. Recently, Jingdong 618 global Mid Year Shopping Festival opened. Lenovo, HP, ASUS, Dell, Seagate, iqiyi, Intel, Kingston, AOC, Sogou, yingweida, Seagate, GoPro, Harman and other brands called for Jingdong 618, and it can be seen that the identity of Jingdong service providers is different. Then how does Jingdong gain the trust of brand manufacturers?
The author believes that the reason why brand manufacturers trust JD is closely related to the high-quality user group resources of JD. As a high-quality shopping platform recognized by consumers and trusted by brand manufacturers, JD currently has more than 200 million high-quality user groups. Through the big data mining and analysis of JD, it can accurately analyze the core demands of users for products, so as to help brands align with the market 。 And JD big data can also apply the data accumulated online to the offline JD home, achieve the online and offline integration mode, and bring "immersive experience" to consumers, which is one of the reasons that many brand manufacturers value.
On the other hand, JD also provides "reverse customization" enabling capabilities for brand manufacturers with an open attitude. For example, JD launched its 10 billion enabling plan in 618, and Lenovo and HP have strategic cooperation with JD. Its latest game books, the "Lenovo Savior y7000 & RDA; and the" shadow wizard generation 4 ", launched on the same platform in JD. In fact, this is not the first time for JD to cooperate with brand manufacturers. As early as 2015, JD started to promote brand manufacturers to carry out reverse customization of products. With the help of JD, brand manufacturers have made amazing sales volume, verifying the effect of JD reverse customization mode and enabling brand products.